The campaign represents Fujifilm’s success in transitioning itself from a company focused on photographic film to a company providing new value across a wide range of different fields, contributing to the resolution of various societal issues, while also affirming Fujifilm’s commitment to continual innovation and growth.Īs demand for traditional photographic film declined dramatically from the year 2000 onwards, Fujifilm took the bold decision to launch the “Second Foundation” of the company, greatly transforming the company’s business structure. The NEVER STOP campaign’s core message aims to highlight Fujifilm’s firm and unwavering commitment to achieving continued corporate growth and never stop building on our innovations and expertise. The campaign begins today in Japan and the U.S., and will continue to roll-out at later dates in Europe, Chinaand Southeast Asia. We invite you to try it free today.įujifilm Group new global branding campaign: NEVER STOPĪccording to the Fujifilm press release on 15th October:įUJIFILM Holdings Corporation (President: Kenji Sukeno) is today launching its “NEVER STOP” global branding campaign to communicate its diverse array of business operations, as well as its corporate mindset, continuing to take on new challenges. Exposure X4 features improved shadows and highlights, smart collections, perspective correction, a Lightroom migration tool, freely moveable light effects and more. Exposure is FujiLove’s photo editor of choice. Weekly News Digest is brought to you by the new Exposure X4 from Alien Skin Software. Exposure is the award-winning photo editor and organizer that provides unmatched creative tools and special effects, fast layering and retouching, and outstanding Fujifilm RAF processing quality. I wonder if the system is still doing the same for photographers who are just getting into the system today. Shooting with the Fujifilm system has taught me a great deal about photography and helped shape how I see it. It’s both a blessing and a curse, as I am sure the images would have been awful anyway! While looking for them, though, it did take me on a little journey down memory lane. I wanted to find the first images I had taken with the X-Pro1 but as much as I looked, I could not find them. In light of the new campaign and Fujifilm’s nostalgic tweet (more on that later), I have been looking back to when I first started using the system. It seems to echo the idea that they never fail in pushing forwards, which is evident in their new ‘Never Stop’ campaign that is being rolled out over the coming weeks. The point that really got me this week is how far Fujifilm has brought the X Series since its inception.
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